Contact Us:

3001 Shallcross Way
Louisville, KY 40222


Time and again organizations manage an emergency or disaster only to perish in the court of public opinion.  Our courses are designed for institutions and executives who wish to survive the "second reality" in any calamity ... what people think has happened."

PASE constructs training scenarios  around the threats you and your organization face.  We consider your resources and personnel, your skill levels, your ability to coordinate and communicate.  Our scenarios permit clients to discover strengths and weaknesses, evaluate plans, assess people, prevent problem, mitigate effects, and test emergency responses.  Since the early 1980’s the scenarios we created for university, corporate and government clients covered:

  • An air crash at an International Airport
  • Racial violence triggered by  Native Americans exercising their treaty rights
  • An explosion and fire at tire dump which destroyed a smokeless tobacco company
  • Forest fires killing a teenage park department summer employee
  • A terrorist attack on a  memorial day parade
  • An industrial fire in a  textile factory
  • An chain reaction exhaust system fire consuming a semi-conductor factory
  • Biohazard or Bio- terrorism? Possible release of viral agent creates contamination risk at an air crash site.
  • A random drug shooting kills buyers in New York showroom
  • Motor vehicle accident cripples dancer and threatens million dollar art works at New York City intersection.

Our table top exercises prove particularly productive in educating leaders, team building, and offering hands-on experience at command, control, coordination, and communication.  PASE clients also employ a combination of  specific scenarios and table top exercises to rapidly create  the first-drafts of  response plans and crisis communication strategies and tactics.  One day. Up to 21

This one-day program offers senior managers a systems approach to crisis management and crisis communications. It covers public information planning, risk communications, and integration of internal and external affairs into comprehensive incident / issue  management system. One-day. Up to 10 people.

- Affords policy-makers, operations personnel, attorneys, and professional communicators the basics of  emergency  news media relations and crisis communications.  Lecture, video, extensive discussion capped off with a desk-top exercise… Attendees undertake problem solving, develop strategic and tactical plans, and learn to act swiftly, decisively, responsively and credibly. Two-days. Up to 21 people.

- A policy planning / crisis consulting session where attendees develop communication responses to particular critical incidents anticipated problems.  One day. Up to 6 people.

- This program outlines an approach to communicating with victims and their families that permits individuals to grieve and organizations to recover. The program covers initial uncertainty; notification; liaisons at hospital, morgue, wake, funeral; news media relations, and compensation and assistance. 
One-two hours. No limit on attendees.

For information on any of the training courses or call Tel: 502-394-0822 for a complete course outline.

"Thank you so very much my good friend for delivering an absolutely brilliant, professional, witty, easy-to-understand, informative and fantastic crisis communication seminar... The comments we have received from all participants have been truly exemplary for everything you did".

--Dr. Joseph V. Trahan, Ph.D., APR,
Department of Communications, University of Tennessee